For the most part, where a business should protect its trademarks aligns with where the business uses or is likely to use those trademarks. However, it can be helpful to benchmark a foreign filing strategy with what other businesses are doing, so here it the top ten list of countries where U.S. businesses file for trademark protection.
- China
- Canada
- Mexico
- Office for Harmonization in the Internal Market
- Brazil
- Australia
- Japan
- Republic of Korea
- India
- Argentina
(Based upon WIPO data for 2014). Whenever you see a list of what others are doing, you need to do a reality check for your own particular circumstances. Mom had a point when she asked: “If everyone else was jumping off a bridge, would you jump too?”
Here is the whole list
